EST. 2011 — DUBAI

Principal Investing & Strategic Advisory for High-Growth SMEs in the MENA Region and Beyond

We deploy our own capital and invite co-investors to invest alongside us in high-growth SMEs across tech-enabled and defensive sectors, including education, healthcare, and F&B. As active partners, we drive value creation through governance and strategic support. We also advise SMEs on M&A opportunities and capital raising requirements through our extensive network and execution capabilities.

Genero Capital Hero
15+Years Operating
50+Combined Years of Experience
30Industry Awards
11Current Investments
01

Private Equity Investments

We invest our own capital and selectively bring in co-investors, including high-net-worth individuals and strategic partners, into high-growth companies across the MENA region and beyond. Our approach is centered on active ownership, with a strong focus on value creation, performance monitoring, governance, and strategic expansion.

Case Study

Awj Investments Ltd.

SectorF&B Casual Dining
Co-Investors31
Exit Return3.0x
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02

Corporate Finance Advisory

We advise business owners on strategic transactions that shape their companies through capital raising and M&A. Our approach combines deep sector expertise with a strong regional network to deliver disciplined execution across the full transaction lifecycle.

Case Study

National Takaful Company (Watania)

SectorIslamic Insurance
ListingADX
Deal SizeUSD 31m
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Selected Genero Clients
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Work With Us

Whether you’re seeking advisory for a transaction, exploring co-investment opportunities, or looking for a strategic partner, we’d welcome the conversation.

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